Primera Plus: Bus Travel as a Climate Action

Sustainability can also roll down the road. With that vision, Primera Plus implemented a simple, direct, and powerful system that allows every passenger to offset the carbon footprint of their bus trip directly when purchasing their ticket.

In a clear and practical scheme, users can:

Select the option to offset their carbon footprint during ticket purchase at primeraplus.com.mx.
Support certified forestry and clean energy projects that receive funds equivalent to the CO₂ emissions generated by their journey.
Enjoy peace of mind knowing their action is backed by internationally certified carbon credits under the highest technical standards.

Certified projects backing every offset

Primera Plus’s compensation system channels contributions to regional projects, carefully selected and audited under global standards such as:

✅ UNFCCC (United Nations Framework Convention on Climate Change)
✅ Verified Carbon Standard (VCS)
✅ Gold Standard Foundation

These projects generate dual impact:

Reduce greenhouse gas emissions
Promote social development, forest conservation, and clean energy generation

Key achievements:

4.41 Kg of CO2

OFFSET PER PASSENGER PER DAY (APPROX.)

Voluntary offsetting integrated directly at checkout.

Approximately 4.41 kg of CO₂e avoided per passenger per day just by choosing a bus over a private vehicle.

Active user participation in fighting climate change without changing their travel experience.

International certification and traceability guaranteed for every carbon credit acquired.

Sustainability with results, not promises

Primera Plus demonstrates that when sustainability is organically integrated into the service, every trip becomes a small step towards a more balanced planet.

Thus, road travel ceases to be just a journey and becomes a concrete and measurable climate action, combining:

✅ Simplicity and transparency for the user
✅ Real and quantified impact
✅ Transparency and rigorous technical verification.

Like other leaders working alongside Anaconda Carbon, Primera Plus has been able to transform an everyday service into an effective emissions reduction tool. This is the kind of sustainability that generates credibility, positive reputation and real change.